This one's for the newbies. We all know Aden and Anais are the best swaddles fashion wise, but if your newbie is anything like the Princess (aka The Great Houdini), they just won't cut it for some serious bedtime straight-jacket action. But they will look faboosh draped over the shoulder just so if you're a breastfeeder.
I tried a few types and my NCT Mummys started raving about the Summer SwaddleMe. Yes, they're ugly (compared to Aden and Anais) but if you want your baby to sleep longer - buy this NOW. Velcro bits help fasten as well so it's pretty idiot proof, which I needed. The Princess slept longer and more peacefully with these - she started sleeping 11pm-7am at 10 weeks, I reckon thanks to these babies.
Summer Infant Cotton Swaddle Me on Amazon